Content that demonstrates your impact or is tied to a fundraising campaign is well-matched to this functionality. Who You Can Reach: The button will be most accessible for people that follow your page or see your content thanks to sharing or paid promotion.Did you know that you can add a donate button to your Facebook posts and live videos? The Facebook donate button is more than just a passive call-to-action on your nonprofit’s page. We’ll break down each option by who you might reach, how to get it, processing, payout, the donor data you receive, and what it looks like in the real world. If you’re looking to boost the number of donors giving to your nonprofit, there are four places where you can set up donation buttons in addition to your website. Make sure the donation process on your website is the highest priority since it’s where you have the most control over the donation experience from start to finish. (If you’re just getting started with online donations, we’ve previously written about the benefits of offering donations on your site and why we recommend payment processing using Stripe.)īuilding relationships with donors is an important aspect of fundraising for the long term, and it can get extra tricky when you start collecting online donations elsewhere. You should be especially cautious if the donation experience on your organization’s own website still needs improving – or doesn’t exist at all.
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